George graduated from St Mary’s University in Twickenham with a BSc (Hons) Degree in Sports Science and Biology, and has now spent over 20 years within the fitness industry. He has proven an extremely effective and motivational personal trainer over the years, with a wide base of expertise. He was senior fitness coach at Crystal Palace FC before becoming a senior trainer at Matt Roberts in Mayfair training many high profile clients. In the last few years his passion for skiing lead him to become a BASI ski instructor in Zermatt in Switzerland. George’s philosophy to training ensures fun, effective, holistic solutions to every client’s goals.